Director of Paid and Organic Social Media

Director of Paid and Organic Social Media

Requirements

• 8+ years of experience in social media marketing, with at least 3 years in a leadership role.
• Proven track record of managing and scaling paid and organic social media programs in B2C and B2B environments.
• Experience leading teams and driving cross-functional collaboration.
• Proven ability to measure and report on social media ROI.
• Deep knowledge of social media platforms, tools, and best practices.
• Background in managing substantial social media marketing budgets.
• Strong portfolio of successful social media campaigns that demonstrate creativity and measurable results.

Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with the company’s objectives for both Consumer and B2B segments.
• Own the social media budget and ROI metrics, including the strategic allocation of resources across paid and organic initiatives.
• Mentor and manage a team of social media marketing professionals, fostering a culture of innovation, collaboration, and accountability.
• Lead the development, execution, and optimization of paid and organic social media campaigns.
• Define KPIs, monitor performance metrics, and provide actionable insights to optimize campaigns and inform future strategies.
• Collaborate with content creators and designers to produce engaging and impactful social media content tailored to diverse audiences.
• Oversee the integration of social media initiatives with broader marketing campaigns and customer journey touchpoints.
• Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
• Use data-driven insights to guide and refine the audience segmentation strategy, ensuring precise targeting and meaningful engagement.
• Create and manage a social testing roadmap, incorporating A/B and incrementality testing to inform data-driven optimizations and enhance performance.

Preferred Qualifications

• Exceptional leadership and team management skills with the ability to inspire and develop team members.
• Strong expertise in social media analytics tools (e.g. Sprout Social, Hootsuite, Google Analytics) and ability to translate insights into strategy.
• Expertise in paid social media platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager) and organic social media management tools (e.g., Sprinklr).
• Demonstrated ability to oversee and optimize budgets of $1M+ monthly, ensuring efficient allocation and maximizing ROI.
• Excellent communication and storytelling skills, with the ability to tailor messaging to different audiences.
• Strong project management, cross-functional collaboration, and organizational abilities.
• A creative mindset with the ability to think strategically and execute tactically.