Senior Integrated Marketing Manager
| Company | Chewy |
|---|---|
| Location | Boston, MA, USA, Plantation, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years’ marketing experience
- Demonstrated ability to handle cross-functional projects and processes with multiple partners
- Marketing track record of customer-first communications
- Experience analyzing business performance and figuring out the impact of marketing efforts
- Business insight and a consistent track record of making strategic choices based on data
- Strong verbal and written communication skills in addition to project management skills
- Experience with multiple marketing channels (Paid and Organic)
- Advanced analytical experience required (e.g., Excel), Tableau and/or SQL experience a plus
- Comfortable in a fast-paced, self-starter environment
- Bachelor’s degree, MBA preferred
- Travel may be required
Responsibilities
- Lead development of go-to-market plans to support retail category objectives and direct outstanding execution across all online and offline marketing channels.
- Partner closely with Chewy channel teams (PLA, Social, Direct Mail, etc.) to drive customer acquisition and retention across channels, continuously optimizing and seeking improvements.
- Partner with merchandising category managers to develop strategies that support promotional activities and category goals and deliver against key objectives & drivers for the organization.
- Build processes to ensure collaboration with Team Members and smooth execution across functions, including channel teams, finance, analytics, media, and merchandising.
- Analyze marketing efforts and performance data to summarize and communicate to partners how marketing initiatives are impacting business results.
- Develop consumer insights learning agenda and coordinate with the Insights team on research.
- Lead consumer-first cross-category campaigns to educate consumers, drive traffic, and support business goals.
- Work with the internal creative team to develop assets from concept through execution across a broad range of tactics, including owned channel placements.
- Use data and insights to think strategically and creatively to develop opportunities to support category goals, evaluating both on-site and off-site marketing support.
- Adapt and implement according to business and customer needs.
Preferred Qualifications
- MBA preferred