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Copywriter-Product and Brand
| Company | EarnIn |
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| Location | Mountain View, CA, USA |
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| Salary | $126000 – $154000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of copywriting experience, with a focus on product and brand marketing copywriting.
- Strong product storytelling skills — you know how to translate complex product features into clear, benefit-driven messaging that resonates with consumers.
- Experience working closely with product marketing, brand, creative, growth, and product teams.
- Experience maintaining or evolving brand voice and messaging guidelines.
- Data-savvy mindset — comfortable using performance insights to inform copy and messaging iterations.
- Strong project management skills — able to prioritize and manage multiple projects at once while collaborating across teams.
- Proficiency in using AI writing tools and testing platforms.
- A portfolio showcasing short-form, high-impact marketing & product copy.
Responsibilities
- Develop and own product and brand messaging frameworks, ensuring clear, consistent positioning across all channels and customer touchpoints.
- Collaborate with Product Marketing and Product Design to craft clear, benefit-driven messaging that helps users understand and engage with EarnIn’s products and features.
- Craft product copy and UX writing for EarnIn’s app and digital experiences — including onboarding flows, tooltips, empty states, modals, error messages, feature education, and more.
- Partner with the Growth team to create and iterate on high-performing, data-informed creative for paid channels.
- Maintain and evolve EarnIn’s brand voice guidelines, ensuring all teams have clear guardrails for maintaining a cohesive voice and tone across touchpoints.
- Use performance data and customer insights to continuously optimize and refine messaging strategies for both brand storytelling and conversion.
- Help lead messaging for product launches, ensuring alignment across marketing, product, and brand teams.
- Stay on top of fintech, personal finance, and consumer behavior trends to ensure our messaging stays relevant and resonates with our audiences.
Preferred Qualifications
- Experience working in fast-paced, iterative environments, especially at a fintech, startup, or mobile app-based brand is a plus.
- Experience with performance-driven creative is a strong plus.
