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Senior Product Marketing Manager
| Company | Avathon |
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| Location | Pleasanton, CA, USA |
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| Salary | $140000 – $160000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Minimum 8-10+ years of experience in B2B SaaS product marketing, preferably in industrial AI, enterprise software or related fields.
- Domain knowledge in one or more of the following sectors: energy (conventional & renewables), aerospace & defense, manufacturing, retail & CPG, mining, transportation (preferred), supply chain.
- Proven success in defining product positioning, messaging and GTM strategies.
- Experience working cross-functionally with product, sales, and marketing teams.
- Strong storytelling skills and the ability to translate complex technical concepts into clear, compelling narratives.
- Ability to work independently in a fast-paced environment, with a hands-on and strategic mindset.
Responsibilities
- Collaborate with Product, Marketing and other colleagues to develop compelling messaging and value propositions that resonate with our target audiences.
- Conduct market research to understand industry trends, customer needs and competitive landscapes.
- Define and execute product marketing plans, ensuring successful launches and market adoption.
- Create sales collateral, battle cards and training materials to empower the sales team.
- Support the production of case studies, whitepapers, analyst and media briefings, webinars and blog content that drive awareness, engagement and demand.
- Collaborate with customers and internal stakeholders to craft compelling success stories.
- Partner with growth marketing teams to develop campaigns that drive lead generation and pipeline growth.
Preferred Qualifications
- Domain knowledge in one or more of the following sectors: energy (conventional & renewables), aerospace & defense, manufacturing, retail & CPG, mining, transportation (preferred), supply chain.
