Social Media Strategist

Social Media Strategist

Requirements

• 2+ years of experience in social media, campaign support, or community management, with a strong understanding of social media platforms and trends.
• Familiarity with major social media platforms (Meta, Instagram, TikTok, YouTube, etc.) and an understanding of best practices for engaging content on these platforms.
• A strong understanding of brand tone and language, with the ability to create content that is aligned with the brand’s voice.
• Strong organizational and project management skills, with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills with a keen attention to detail.
• A team-oriented approach, with the ability to collaborate effectively with cross-functional teams and external agencies.
• A self-starter who is proactive in driving results and solving problems efficiently.
• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.

Responsibilities

• Assist the social media team and external agencies in the development of evergreen social media strategies and content, ensuring alignment with content pillars, product education, and seasonal content needs.
• Help manage the social media content calendar, collaborating with cross-functional teams to ensure timely delivery of content. Work closely with internal teams, legal, and third-party partners to ensure all content meets necessary approvals and guidelines.
• Assist in managing brand social media channels, ensuring content is formatted correctly and optimized for platform-specific best practices.
• Support the development of loyal social media communities across platforms, assisting in managing influencer relationships and user-generated content (UGC) initiatives to foster brand advocacy.
• Help organize meetings with internal and external teams to coordinate content planning, timelines, and deliverables. Track the progress of social media campaigns and ensure all milestones are met.
• Work closely with cross-functional teams, agencies, and partners throughout the content development process to ensure successful campaign execution.
• Collaborate with the analytics team to gather data and provide insights for monthly performance reports, helping to refine future content strategies.
• Assist in maintaining relationships with social platform partners, learning from best practices, and staying informed on innovative content strategies.
• Help ensure that all content on social platforms reflects the correct brand tone, voice, and messaging.
• Stay updated on emerging trends in social media to support the development of timely and relevant content strategies.
• Assist in aligning content sharing strategies across global teams, ensuring content resonates in multiple markets.

Preferred Qualifications

• Prior experience and/or interest in automotive, truck category, premium auto, performance vehicles, and/or racing.