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Sales Director – Programmatic
| Company | The New York Times |
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| Location | New York, NY, USA |
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| Salary | $160000 – $190000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 6+ years of experience in programmatic sales, with a knowledge of digital media buying and programmatic ecosystems
- Demonstrated experience of sales success and building buyer relationships
- Experience presenting complex programmatic concepts
Responsibilities
- Strategize and implement plans to secure programmatic deals from open-exchange-only and NYTA-direct accounts, collaborating with direct sales
- Cultivate agency and advertiser relationships, aligning their goals with our programmatic offerings
- Use spend reports and LiveRamp data to prioritize outreach through emails, networking, and events
- Send 50+ outreach emails weekly
- Conduct 2+ pitch meetings daily
- Secure 3+ new PMP deals weekly
- Partner with direct sales on strategies to grow programmatic investment
- Help Ad Monetization maximize SSP partner usage
- Understand our technology stack to help troubleshoot and client support
- Advocate for buyer needs in shaping product roadmaps and marketing materials
- Work with our teams to maximize campaign revenue and advise buyers
- Provide partnership updates and revenue performance to leadership
Preferred Qualifications
- Experience motivating cross-functional teams and aligning partners
- Experience succeeding in fast-evolving business environments
