Analyst – Analytics
| Company | Momentum Worldwide |
|---|---|
| Location | New York, NY, USA |
| Salary | $50000 – $70000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- Bachelor’s Degree required. Ideally in Economics, Statistics, Mathematics, Biology, Social Science or Computer Science
- 1 to 2 years of applicable data analytics experience in measurement, analytics, including social media, digital display, website, eCommerce, mobile apps, CRM or other relevant areas
- Proven ability to work with and understand large datasets including transactional, social media, email analytics
- Strong Proficiency within Microsoft Excel (i.e. Crosstabbing, Graphing, etc.)
- Strong Proficiency within Microsoft Powerpoint/Keynote (Graphing, Formatting, etc.)
- Detail-oriented and articulate with strong communications skills
- Ability to work in a fast-paced environment
- Highly motivated and capable of both working independently and with a team
- Exceptional relationship and influencing skills
- Exceptional verbal & written communication skills and adept at communicating effectively across all levels
- Highly developed presentation and delivery skills
- Ability to perform well in fast changing environments.
Responsibilities
- Analyze quantitative and qualitative data sources
- Articulate and present findings across multiple mediums (email, MS Word, PowerPoint, verbally, through visualization dashboards, infographics, etc.)
- Make strategic recommendations to describe not just what the results are but what they mean
- Build strong relationships with internal and external stakeholders
- Perform industry and competitive analysis to stay abreast of new technologies, vendor capabilities, and client opportunities
- Measurement planning, ensuring the business benefits derived from Momentum programming/strategy are measured and managed on an ongoing basis
- Trend spotting, looking for correlations or relationships between performance factors, outcomes or measures
- Segmentation analysis, looking at ways to segment audiences and communicate them through various marketing channels
- Landscape benchmarking
- Knowledge mapping and insights creation through third party and client data
- Auditing and Optimization recommendations for existing client measurement program across disciplines such as: Social Media, Sponsorship, Trade Shows, Music, etc.
- Interpret, document and present/communicate analytical results to multiple business disciplines, providing conclusions and recommendations
- Supporting Momentum’s values
- All other duties as assigned
Preferred Qualifications
- Prior experience in marketing analytics, ideally in the digital creative and media space
- Applicable Intern experience desired
- Agency experience strongly desired
- Experience with data visualization tools (Tableau, SpitFire, QlikView) preferred
- Experience with Google Looker Studio/Google Data Studio is preferred
- Familiarity with data structure and workflows (e.g. databases, data storage, API’s) preferred
- Experience with SQL is preferred
- Working knowledge of industry measurement tools such as Omniture, Google Analytics, Core Metrics
- Category experience around analytics – exposure to organic search, paid media, video and mobile measurement.