Marketing Operations Manager
Company | Mark43 |
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Location | New Mexico, USA, Washington, USA, Kansas, USA, Pennsylvania, USA, Oregon, USA, Delaware, USA, Iowa, USA, California, USA, Washington, DC, USA, Vermont, USA, Texas, USA, Jackson Township, NJ, USA, Florida, USA, Waterbury, CT, USA, Nevada, USA, Remote in UK, South Carolina, USA, South Dakota, USA, Georgia, USA, Arizona, USA, Concord, NH, USA, Tennessee, USA, Virginia, USA, Minnesota, USA, Colorado, USA, Nebraska, USA, Utah, USA, New York, NY, USA, Maryland, USA, Wisconsin, USA, Maine, USA, Massachusetts, USA, North Carolina, USA, Remote in Canada, Missouri, USA, Ohio, USA, Indiana, USA, Louisiana, USA, Michigan, USA, Illinois, USA, Alabama, USA, Idaho, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | |
Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of experience with increasing levels of responsibility driving cross-functional marketing operations initiatives.
- Proficient with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (Salesforce expertise required), and analytics tools (e.g., Tableau, Looker, Power BI).
- Skilled in analyzing and interpreting data to make informed decisions, and presenting insights and results to general Marketing, Sales and Finance audiences.
- Excellent presentation, written, and verbal communication skills.
- Strong interpersonal skills with the ability to foster collaborative, cross-functional relationships across various levels and organizational roles
- Self-starter, strong teamwork and problem-solving skills.
Responsibilities
- Configure marketing tools to collect and organize data to enable analysis and measurement against marketing goals.
- Ensure data accuracy, hygiene, and governance across marketing platforms and CRM systems to enable consistent and reliable reporting. Partner closely with the broader operations organization, including sales operations and revenue operations, to align data processes, maintain system integrity, and support cross-functional reporting needs.
- Monitor, analyze, report on and communicate the health of marketing performance, including pipeline contribution, program ROI, customer acquisition, and activity, throughout the marketing funnel.
- Develop custom reports, as well as build and maintain key dashboards and presentations to share critical information at business reviews, executive meetings, and board meetings.
- Identify, design, and execute processes that enable our demand, field, and growth teams to be more effective in their day-to-day work, including operational excellence in data reliability, list uploads, campaign analysis, etc.
- Own the global Lead Scoring, Lead Lifecycle, Account Scoring, and Lead follow-up process. Partner closely with demand generation, field marketing, business development, sales operations, partner marketing to create a continuous feedback loop and optimize performance.
- Help support effective working relationships and plan interlock with the broader marketing team, SDRs, partners, sales, customer success, finance, and IT.
- Evangelize the future vision for a scalable marketing technology stack and partner with Sales Operations, IT, and Revenue Operations to build, evolve and grow it.
Preferred Qualifications
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No preferred qualifications provided.