Senior Data Analyst
| Company | Reply |
|---|---|
| Location | Atlanta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in Computer Science, IT, Business Analytics, or a related field (Master’s preferred)
- 5 years of experience in digital analytics, with a focus on technical implementation and strategy
- Proven experience implementing Google Analytics (via Google Tag Manager)
- Expertise in BI tools (Tableau, Power BI, or Looker Studio) and advanced SQL skills, with experience in cloud databases like Google BigQuery or Snowflake
- Strong knowledge of CRO strategies and tools like Adobe Target, as well as marketing pixel implementation for major ad platforms
Responsibilities
- Deploy and maintain Google Analytics (via Google Tag Manager) to ensure accurate tracking and data collection
- Utilize BI tools like Tableau, Power BI, or Looker Studio to analyze and visualize data, providing actionable insights
- Leverage SQL expertise in cloud databases (Google BigQuery, Snowflake) to extract, manipulate, and analyze large datasets
- Develop comprehensive measurement strategies aligned with client business objectives and KPIs
- Optimize user experiences and drive conversions using tools like Adobe Target for conversion rate optimization and personalization
- Implement marketing pixels for ad platforms (Meta, Google, LinkedIn) and standardize UTM parameters for accurate campaign performance tracking
Preferred Qualifications
- Experience working in an enterprise setting