Associate Creative Director – Performance Marketing
| Company | WhatNot |
|---|---|
| Location | San Francisco, CA, USA, Los Angeles, CA, USA, New York, NY, USA |
| Salary | $170000 – $230000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Expert or higher |
Requirements
- 10+ years of experience in performance creative roles with an emphasis on paid social
- 2-4+ years of experience in a lead role executing projects independently, including in-house experience at a multi-sided brand
- Proven track record of leading creative development from concept to execution
- Deep understanding of audience behavior, established and emerging digital marketing trends and tools, specifically paid and organic social, across all ad platforms
- Skilled at interpreting performance data, leveraging analytics tools to refine creative strategies and enhance campaign effectiveness
- Ability to set and achieve performance marketing goals, managing budgets and campaigns at scale
- Experience reacting to cultural moments with timely, relevant social content that resonates
- Thrives in a fast-paced environment, motivated by both creativity and results
- Passion for exploring how brands can intersect with culture
- Naturally curious and proactive, with a growth mindset and a high standard for quality
- You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work
Responsibilities
- Oversee end-to-end processes, from initial brainstorms to final handoff, to deliver standout work that drives conversion and engagement
- Establish a steady pipeline of relevant, high-performing creative at a global scale for ongoing testing and iteration that successfully balances performance goals with brand ambitions
- Analyze performance data and testing results to uncover and share insights in creative lookbacks with stakeholders, refine creative direction and strategies, and drive better outcomes
- Stay ahead of trends, emerging platforms, and creative best practices to keep our marketing fresh, effective, and culturally resonant
- Provide feedback and guidance to team members and external partners, fostering a collaborative environment of creative excellence
- Manage relationships with external agencies and contractors as needed to scale creative production efficiently
Preferred Qualifications
- High-growth startup, marketplace or creator-focused platform experience preferred