Lead Copywriter
| Company | WhatNot |
|---|---|
| Location | San Francisco, CA, USA, Los Angeles, CA, USA, New York, NY, USA |
| Salary | $155000 – $200000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of copywriting experience, with a mix of brand and performance-focused projects
- Passionate about storytelling and can navigate the balance between brand-building and performance-focused copy
- Proven ability to craft both short-form, direct-response copy and longer-form, narrative-driven content
- Strong understanding of digital advertising, content marketing, and how messaging influences the customer journey
- Adept at using data and metrics to inform creative decisions and improve copy performance
- Excellent communication and collaboration skills, with experience working closely with designers, marketers, and product teams
- Skilled at managing multiple projects simultaneously, with the ability to pivot and adapt as priorities shift
- Naturally curious and proactive, with a growth mindset and a high standard for quality
- You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work
Responsibilities
- Lead the development of impactful copy, creative campaigns, and activations across brand and performance marketing, ensuring consistency with our brand voice and creative vision
- Partner with cross-functional teams to craft cohesive narratives that connect with our audiences and resonate culturally
- Oversee end-to-end creative processes, from initial brainstorms to final delivery, maintaining high standards for quality and relevance
- Stay informed on industry shifts, category and competitive trends, and audience preferences to keep our messaging fresh, engaging, and culturally relevant
- Use data and performance insights to refine copy and optimize messaging
- Provide mentorship and guidance to junior writers, freelancers, and agency partners, fostering a collaborative environment of creative excellence
Preferred Qualifications
- Proficiency with collaborative tools such as Figma, Asana, or Airtable preferred
- High-growth startup, marketplace or creator-focused platform experience preferred
- Experience building out a brand voice