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Director – Customer Planning and Strategy
| Company | Wunderman Thompson |
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| Location | Detroit, MI, USA |
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| Salary | $75000 – $180000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Excellent business strategy and analytics experience
- Strong omnichannel communications and business strategy background
- Familiarity with automotive aftermarket competitors
Responsibilities
- Lead the RSM (Retail Service Marketing) communications strategy team in partnership with account and creative departments.
- Core member of client facing solutions team helping provide strong initiative and compelling thought leadership and proactive creativity/innovation, leveraging WPP’s resources (and others as necessary) to address the short and long term strategy needs for Ford.
- Apply informed, data and fact-driven views of how diverse insights drive brand platforms, cross-channel campaign executions—especially in the current context of media fragmentation, technology proliferation, consumer empowerment, data privacy and globalization.
- Deliver strategic outputs that include consumer research, empirical data analysis, briefs, positioning, journeys, competitive analysis and content strategy.
- Develop marketing communications platforms based on knowledge / understanding of multi-level sales organizations and ‘brand at retail.’
- Help integrate communications strategies for national, regional, local applications.
Preferred Qualifications
- Familiarity with automotive aftermarket competitors
