Digital Campaign Coordinator
| Company | Townsquare Ignite |
|---|---|
| Location | Missoula, MT, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Associate’s |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- 1+ years experience in digital advertising; Past internship experience within the marketing/advertising field welcomed, with strong interest in digital media and/or programmatic
- 2-year college degree or comparable work experience required
- Experience with Excel, PowerPoint, Word, Google Suite
- Experience with digital ad messaging best practices
- Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
- Exceptional Communication skills (verbal and written)
- Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
- Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities.
Responsibilities
- Collaborate with sales teams to define campaign objectives, KPIs, and strategies.
- Conduct research using tools like Dstillery, Ad Mall, Placer.ai and SEM Estimates.
- Create and review proposals
- Participate in client needs analyses (CNAs), pitches & reporting meetings
- Request or provide ad examples and brainstorm creative, targeting, and campaign strategies.
- Respond to inquiries within 24 hours and provide actionable insights.
- Book campaigns and coordinate creative approvals with Creative Services, AEs, and clients.
- Gather and organize campaign details (targeting, geo, audience segments, etc.) for execution and for any campaign changes.
- Liaise with Digital Campaign Managers to ensure accurate campaign setup and monitor campaign performance.
- Review reporting dashboard data for accuracy and address issues as needed.
- Schedule and participate in client check-ins to review performance and provide insights.
- Analyze campaign metrics and provide recommendations for optimization and upselling.
- Ensure all deliverables are on schedule, placements are on pace, and campaigns are optimized.
- Stay informed on product updates affecting proposals and campaigns.
- Collaborate with Digital Campaign Managers to confirm orders and reconcile revenue.
- Timely and accurate communication and completion of tasks in centralized order management platform.
Preferred Qualifications
- Experience working cross-functionally in task management platforms not required, but a plus