Segment Marketing Leader

Segment Marketing Leader

Requirements

• High School Diploma/GED or higher (completed and verified prior to start)
• Six (6) years relevant sales / Marketing experience in a private, public, government or military environment
• Broad Industrial knowledge
• Experience working with Customers, Go to Markets, Distributors, Wholesalers, eCommerce, etc.
• Proven experience in the generation and execution of Marketing Campaigns.

Responsibilities

• Conduct thorough market research to understand the needs, preferences, and behaviors of target segments.
• Develop and implement marketing strategies that effectively reach and engage target segments.
• Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and events.
• Collaborate with content creators to develop segment-specific marketing materials, including brochures, emails, social media posts, and advertisements.
• Analyze campaign performance data to measure effectiveness and make data-driven decisions for future campaigns.
• Gather and analyze customer feedback to refine marketing strategies and improve customer engagement.
• Work closely with sales, product development, and other departments to ensure marketing efforts are aligned with business objectives.
• Manage marketing budgets for assigned segments and ensure efficient allocation of resources.
• Track and report on the return on investment (ROI) of channel marketing activities.

Preferred Qualifications

• Experience in developing and executing channel marketing strategies and plans.
• Strong analytical skills to measure and optimize the effectiveness of marketing campaigns and initiatives.
• Excellent written and verbal communication skills for creating marketing materials and presenting to partners.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.