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Integrated Marketing Manager II
| Company | Uber |
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| Location | New York, NY, USA |
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| Salary | $157000 – $174000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 7+ years of consumer marketing, brand marketing, or related experience with recognized/leading brand
- Bachelor’s degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields
Responsibilities
- Lead the strategy behind each campaign, ensuring strong briefs and clear process.
- Oversee the development of each campaign, pushing to ensure work reaches the highest caliber.
- Clear roadblocks and solve problems, ensuring the pace of work is maintained and campaigns launch on time.
- Work directly with multiple agencies, internal creative, production, business affairs, and communications to build break-through, consumer-centric work.
- Partner with our internal media team to evaluate and build efficient and effective media plans through our Media agency.
- Work with Data Science, Research & Insights, and Media teams to define the measurement strategy and approach for campaigns.
- Review campaign performance, identify learnings, build actionable insights and socialize results to ensure continuous improvement.
- Serve as a strategic partner to the Operations teams, helping to bring a brand/consumer lens to key business discussions while ensuring that campaigns are driving business priorities and growth.
- Oversee a significant marketing/media budget for each IMC. Work closely with Marketing Ops and Finance on an ongoing basis to ensure forecasts are accurate and work is on budget.
Preferred Qualifications
- Proven track record of delivering successful and breakthrough work, with a high bar for quality, productivity, and delivering results
- Experience leading end-to-end execution of large scale, 360 marketing campaigns with proven ability to develop a robust G2M plans
- Experience working directly with and managing external creative and media agencies
- Consumer obsessed, with a drive to continuously learn more about our core consumers, identify how our products meet their needs, and understand how to most effectively share our brand message with them.
- Strong data and analytical skills. Experience in data-led decision making; you should be able to interpret extensive data and identify the opportunities for growth and optimization.
- Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with executive leadership.
- Collaboration and the ability to work with a large number of teams across multiple countries, time-zones, backgrounds and functions.
- Excellent organizational skills to juggle many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies.
- A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve their skills and look for ways to contribute to the team. Thrives on challenges and can stay calm in complicated/complex situations.
