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Associate – Brand Strategy
Company | BlackRock |
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Location | New York, NY, USA |
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Salary | $100000 – $130000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Mid Level, Senior |
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Requirements
- 3-5 years of experience in brand strategy and management, with an understanding of brand positioning, brand metrics, proposition development, creative development, and agency management.
- Proven track record of brand management and planning, with strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent project management and organizational skills.
- Exceptional communication and interpersonal skills.
- A passion for brands with a drive to continue to learn and develop knowledge and understanding for how brands grow.
- Proven ability to thrive in a fast-paced environment while maintaining high-quality output.
Responsibilities
- Support the development of brand strategies that align with company goals and drive brand growth.
- Facilitate the roll-out and firm-wide usage of brand positioning, guidelines, systems, and tools.
- Help develop and maintain the tools and training required to support the consistent understanding and execution of the brand strategy, architecture and identity system across the firm.
- Help manage internal initiatives to ensure the brand is understood and celebrated across the organization.
- Support global brand governance (IP protection, logo licensing, etc.) with key firm partners.
- Collaborate with internal teams and external partners to deliver high-impact brand strategy and activation across the firm.
- Support the development of brand marketing and execution working in partnership with regional teams to align global strategy with regional/local needs.
- Serve as one of the key points of contact for the firm’s global creative and design agencies.
- Manage contracts and agency relationships to ensure effective collaboration and high-quality deliverables.
Preferred Qualifications
No preferred qualifications provided.