Director of Customer Lifecycle Marketing

Director of Customer Lifecycle Marketing

Requirements

• Bachelor’s degree
• 10+ years of customer lifecycle marketing experience with a proven track record of developing and executing scalable customer engagement programs
• Excellent communication and interpersonal skills
• Strong analytical skills with the ability to interpret data, extract insights, and make data-driven decisions
• Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously
• Proven skills in commissioning relevant, engaging content
• Technical proficiency to understand product features and functionality
• Strong team player with the ability to plan, influence and execute in a highly matrixed environment
• Ability to react and adapt to changes in business priorities in a dynamic and fast-paced environment

Responsibilities

• Define the gold standard of customer success
• Work as a team with Qlik’s Customer Success Organization to define the ideal customer experience at Qlik
• Message and promote it to existing and new customers
• Launch personalized, targeted, and timely marketing campaigns to engage and nurture existing customers, promoting Qlik licenses and services
• Support Quarterly Business Reviews and in-account days with an event-in-a-box to be used by Customer Success Managers, Consultants, and Services Sellers
• Increase overall customer lifetime value by promoting new products and existing products
• Partner with product-led growth, product trial owners, Qlik.com, and Qlik Community to increase healthy product usage and adoption to minimize churn and contraction
• Develop a lifecycle communication strategy that includes outreach programs such as Qlik Digest, our customer webinar program (Qlik Insider, Do More with Qlik, and Customer Spotlight), and customer community as a primary channel
• Communicate important information such as product launches, feature enhancements, acquisitions, professional services and training opportunities, and product end-of-life
• Work with Marketing Ops, mine Qlik’s rich customer data sources including Salesforce, Qlik Community, Marketo, Customer Support Portal and more to develop a segmentation strategy that considers industry, firmographics, products licensed, loyalty sentiment
• Lead digital promotion and communication strategy to drive registration for Qlik’s annual customer summit
• Track and analyze each stage of the customer lifecycle, assigning metrics to each step to ensure the success of our customer initiatives

Preferred Qualifications

• Account Based Marketing experience a plus