Sr GA/GTM Analyst
| Company | Cengage Group |
|---|---|
| Location | Massachusetts, USA, Ohio, USA, Michigan, USA |
| Salary | $88600 – $141800 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- A bachelor’s degree in marketing, decision sciences, information technology, or related fields.
- 3-5 years of proven experience as a Google Tag Manager expert
- 4-7 years of demonstrated experience managing Google Analytics in a fast-paced environment
- Experience with pixel placement management
- Hands-on experience setting up and managing GTM tags for Facebook Ads, Google Ads, GA4, and other analytics tools
- Demonstrated experience with tag management, triggers, variables, and data layer concepts
- Proficiency and demonstrated experience with HTML and writing advanced JavaScript for creation of custom GTM tags
- 3-5 years of experience working in a digital marketing/advertising environment
- Excellent communication and presentation skills
Responsibilities
- Lead Marketing Google Analytics and GTM efforts
- Create, configure, debug, deploy and maintain new and existing GA4 properties
- Regularly audit and troubleshoot GA and GTM setup(s) to identify and resolve any issues with event tracking
- Understand and interpret data from various sources and provide insights and recommendations to the marketing business teams
- Set up and optimize tagging to ensure proper data collection and reporting for Facebook Ads, Google Ads, GA4, and other marketing and analytics tools
- Develop and implement custom events and parameters to meet specific tracking requirements
- Ensure all events are configured accurately for our Marketing websites, including ecommerce-specific tracking
- Ensure standardization of GA4/GTM approach across Marketing websites
- Collaborate with the Marketing Operations, Analytics and Development teams across the enterprise to align tracking set-ups with business objectives
- Maintain detailed documentation of GTM configurations, events, and any changes made, including pixel management
- Test, debug, and validate tag performance to ensure accurate tracking and reporting
- Stay up to date with the latest GTM tracking capabilities, as well as evolving advertising and analytics platform requirements
Preferred Qualifications
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No preferred qualifications provided.