Senior Vice President - Consumer Digital & Influencer Marketing

Senior Vice President – Consumer Digital & Influencer Marketing

12+ years of digital/integrated marketing experience
Must have experience in a fast-paced, multi-client driven organization
An expert problem solver with a growth mindset
A strategist with an obsession in unearthing audience intelligence and crafting audience personas
A well-rounded marketer with a deep understanding of paid media
A deep understanding of and experience in creator marketing and its role in the marketing mix
A strong understanding of how Digital Marketing fits within the larger Integrated Communications model
An appetite to explore and test new technologies and emerging digital platforms
One who can shepherd ideation from concept to execution by working with creative, strategy and planning
A strong grasp of social platforms like Instagram, TikTok, Facebook, YouTube, Pinterest and more – we need an early adopter that can speak to both the macro and micro themes in social media
A track record of driving campaigns with unique digital experiences and user engagement techniques
A solid understanding of web analytics
Ability to play quarterback and pull in internal teams as necessary

Driving digital marketing across big brands (Social Media, Influencer/Creator Marketing, Paid Media, Content Marketing)
Strategic consultant to executive leadership
Ability to think, teach, and do
Strong business acumen
Knowing the current digital landscape and applying it to client goals
Staying abreast of emerging digital marketing capabilities and providing a POV
Building client relationships
Delivering clear POVs on digital marketing, performance marketing and creator/influencer trends
Mining strategic work and data for consumer insights
Developing and driving client pitch proposals
Articulating ideas and presenting concepts to executives
Represent the broader Zeno team in all circumstances

No preferred qualifications provided.