VP – Media

VP – Media

Requirements

• MUST HAVE: auto industry and agency experience.
• 10+ years of well-rounded media experience with a strong passion and focus on digital.
• Proven track record of managing teams of 10+ people.
• Ability to lead with authority, make decisive decisions, while maintaining a confident, clear voice.
• Skilled in using data to inform media strategy, planning, and recommendations.
• Experience working within both tier 1 and tier 2 media (national and regional).
• Outstanding ability to communicate effectively, particularly in client-facing settings.
• Strong understanding of key media channels, including search and social.
• Ability to mentor and guide directors, helping them grow professionally in their roles.
• Comfortable leading client meetings, driving performance media, and providing regular marketing pulse checks.
• Proven ability to lead and grow a team of media professionals.
• Experience with eMarketer, Nielsen, and comScore.
• Familiarity with Google ad products.
• Expert understanding of digital media and the digital landscape.
• Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile, and other emerging channels.
• Passionate about digital media and staying on top of industry trends.
• Flexible and able to quickly adapt to new situations.

Responsibilities

• Lead and mentor a hybrid team (both in-person and remote).
• Oversee client relationships, ensuring alignment with marketing goals and budgets.
• Manage omni-channel campaigns and collaborate with social, creative, and other media teams.
• Drive performance media strategies, optimization, and ensure clients meet their KPIs.
• Attend regular client meetings.
• Act as a strategic advisor for the client, guiding them through the media planning process.
• Work closely with internal and external stakeholders to ensure smooth execution.
• Partner with Strategy, Creative, Marketing Science and Client Services leads throughout the organization.
• Support Marketing and Media Managers in reporting templates, management and presentations to clients.
• Be responsible for pulling and delivering accurate data in initial analyses.
• Provide insight into campaign analysis and optimization.
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build and maintain relationships in the display and emerging media community.
• Stay up-to-date on and advise the Marketing and Media groups on the latest trends in interactive marketing / media and developments.
• Collaborate with cross-functional teams, including social leads, creatives, and account managers.

Preferred Qualifications

• Experience with OMNI marketing orchestration platform