VP – Client Partner
Company | Critical Mass |
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Location | Dallas, TX, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | |
Experience Level | Expert or higher |
Requirements
- At least 10 years of experience in an integrated agency model, with a strong track record of leading teams and driving business impact
- A minimum of 3 years in a leadership role within a cross-functional or multi-agency environment
- Experience managing large-scale accounts, with a deep understanding of fiscal and operational management
- Strong strategic thinking and the ability to command a room, gaining respect from both internal teams and senior clients
- Hands-on experience leading projects from initiation to delivery, with a focus on collaboration and execution
- The ability to navigate fast-paced, high-pressure environments with patience, resilience, and diplomatic acumen
- A data-driven mindset, with experience engaging in discussions around marketing performance, measurement, and analytics
- Excellent communication and negotiation skills, particularly when aligning different agency and client partners, and stakeholders
- A passion for innovation and pushing the boundaries of what’s possible in digital and social media marketing
- A commitment to building inclusive, diverse teams and ensuring DEI remains a priority in all aspects of the work
Responsibilities
- Oversee teams handling all mass media and digital media efforts, ensuring strong leadership and execution
- Lead the integrated partnership across multiple agencies within the Omnicom integrated model, driving strategic initiatives and fostering collaboration – with an emphasis on digital media
- Think and lead from social and culture-first POV, while putting the customer at the center of all strategic planning
- Analyze media plans, identify opportunities for testing and optimization, and push for innovation beyond business-as-usual strategies
- Work closely with marketing science, data metrics, and measurement teams to interpret insights and impact at a leadership level
- Ensuring fiscal and operational excellence
- Own the business line, and ensure a seamless integration of digital and social efforts with the broader marketing ecosystem
- Navigate an embedded, integrated working model, ensuring alignment between paid digital strategies and client communications
- Collaborate with internal and external stakeholders, including senior executives, to align marketing efforts with business objectives
- Maintain a strong presence in client discussions, bringing expertise in digital marketing, media strategy, and agency collaboration
- Champion diversity, equity, and inclusion efforts within the team and across marketing initiatives
- Inspire the team to perform at a high level, including team building and direct mentorship
Preferred Qualifications
- Preferred, but not required, experience managing B2B or small business campaigns