Senior Copywriter
| Company | Royal Bank of Canada |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of experience in copywriting at a creative agency
- A portfolio that demonstrates your writing skills and conceptual thinking
- Experience with both pre-production and post production processes
- Ability to write for multiple audiences and clients
- Ability to think big picture strategy, ideate on ‘the big idea’, and create quality work that answers the brief
- Experience mentoring and coaching junior & intermediate creatives
- Ability to multitask and adapt in a fast paced environment
- Strong communication and presentation skills are essential to articulate ideas, solutions, and recommendations
- Ability to work in a collaborative, supportive manner with cross-functional teams
Responsibilities
- Conceptualize and craft strategic creative campaigns, advertising headlines, marketing messages, brand tone of voice, social and digital, emails, website content, landing pages, OOH, video scripts, and more
- Collaborate with Art Directors & Designers to execute campaigns and digital solutions
- Crafting concept statements, insights, presentation flows, and storytelling
- Give direction and contribute on set – photography & video shoots
- Share best practices and build strong relationships with marketing and other communication groups across RBC
Preferred Qualifications
- Experience as a people manager or aspirations to become a people manager
- Experience working in a start-up environment
- Experience working on brands in heavily regulated industries (finance, pharma, healthcare)