Vice President of Marketing

Vice President of Marketing

Requirements

• 10+ years of relevant brand management and/or marketing experience
• 7+ years of experience directly managing, mentoring, and growing team members
• 7+ years of experience in partnering with agencies and internal leadership to achieve objectives
• Strong written and verbal communications skills – must be able to clearly articulate the value proposition of the company through original content (case studies, slide decks, white papers, landing pages, etc.)
• Experience in internal/employee communications
• BS/MS in Marketing, Communications or equivalent
• Extensive experience in developing and deploying growth strategies
• Experience partnering with enterprise sales partners to build marketing strategies and programs
• Genuine fascination for the problems our company is working to solve
• Skilled at communication and relationship building
• Ability to manage multiple competing priorities in a high-growth environment

Responsibilities

• Leads programs in the areas of brand strategy, brand structure and visualization, client insights, customer segmentation, innovation, growth strategies, internal communication, and organizational change
• Lead efforts in content creation, creative services, social media strategy, marketing campaigns, product and vendor marketing, and collateral.
• Enables commercial success through setting and delivering multi-channel integrated marketing strategies working collaboratively across a matrixed organization
• A thought leader and advocate for helping Lessen understand its target customers, their buyer journey, our unique value proposition, and communicating that value prop effectively
• Managing a team on day one while reporting to the Chief Strategy Office and partnering closely with sales leaders.
• A strategic thinker that can understand our customers problems, our unique solutions (current and potential) and build a compelling strategic case as to how we marry the two
• Creates and improves current marketing strategies and programs that build the market awareness of Lessen with customers, partners and analysts
• Lead enterprise-wide Public Relations efforts
• Translates marketplace and client insights into strategies and innovative marketing programs
• Positions Lessen through the lens of our different client and partner segments
• Influences the Lessen growth strategy through informed messaging, lead generation, guiding market penetration strategies, client success enablement and driving excellence across traditional and digital campaign channels
• Oversees the creation and execution of dynamic live events and roadshows
• Creates robust and on demand reporting of programmatic marketing performance metrics and KPI’s
• Act as the Head of Function, leading, inspiring, and developing a dynamic team of Marketing professionals

Preferred Qualifications

No preferred qualifications provided.