Product Marketing Manager
| Company | dataplor |
|---|---|
| Location | New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 4+ years of experience in product marketing or a related role in a B2B SaaS or data-focused technology company
- Experience with PostgreSQL and conducting data analysis to support go-to-market strategies
- Familiarity with geospatial data capture, ingest, and analysis, and comfort translating technical capabilities into customer-centric messaging
- Ability to understand customer feedback and translate it into data-driven insights that inform product positioning and messaging
- Proven success working cross-functionally in Agile and/or ShapeUp environments
- Excellent verbal and written communication skills, with the ability to synthesize complex concepts into compelling narratives
- Demonstrated ability to operate independently in a fast-paced early-stage startup environment while staying aligned with broader company goals
- Must have played a key role in scaling a company from $10M to $50M in annual revenue, specifically by driving go-to-market strategies, positioning, and messaging that directly contributed to revenue growth and market expansion.
Responsibilities
- Develop and execute product marketing strategies that clearly communicate the value of dataplor’s platform and data solutions to enterprise customers
- Own positioning, messaging, and competitive differentiation across our key product offerings
- Partner closely with Product Management to understand product roadmap and translate features into customer-centric benefits and narratives
- Work with Sales and Customer Success to enable go-to-market teams with effective sales collateral, case studies, pitch decks, and training
- Collaborate with Marketing to develop content that drives awareness and demand (web copy, blog posts, product videos, etc.)
- Conduct customer and market research to inform segmentation, persona development, and campaign strategy
- Analyze performance metrics and provide insights to optimize product marketing initiatives
Preferred Qualifications
- Experience marketing products in the geospatial, mapping, or data intelligence space
- Background in enterprise SaaS or working with global customers
- Familiarity with AI/ML product applications and communicating their value to non-technical stakeholders
- Experience with customer journey mapping, technical content creation, or developer-focused marketing
- Comfort with tools like HubSpot, Salesforce, Notion, Figma, and internal analytics platforms