Senior Content Writer

Must be based in DFW area and be able to work 1-3 days a week onsite with the client as needed
8+ years of relevant experience (writing in an advertising or public relations agency, marketing firm, in-house communications team, or in a freelance capacity)
Bachelor’s degree in English, Marketing, Advertising, or Journalism (or relevant field) preferred
Must be able to take technical information and write content that is readable and easy to understand for multiple audiences
Excellent communication and collaboration skills, positive attitude, and experience working with executive-level clients
Solid understanding of marketing and advertising principles
Ability to prioritize, multi-task, and produce the highest quality work under tight deadlines
Impressive portfolio of B2B content including flyers, blogs, email campaigns, newsletters, product briefs, digital banners, landing pages, video scripts, presentations, infographics, social media copy, and white papers
Rock-solid writing skills in English
Proficiency in Microsoft Office applications and voice-and-collaboration platforms

Partner with project teams to understand business objectives and audience
Under client guidance, author content of flyers, blogs, customer stories, email campaigns, newsletters, product briefs, digital banners, landing pages, video scripts, presentations, infographics, social media copy, eBooks, and white papers using insights provided
Translate complex technical concepts, terminology, and copy strategy into compelling messaging
Write to appropriate audiences (enterprise, mid-market, small business, public sector) according to medium (e.g., white paper vs. digital banner copy vs. email)
Make sure copy tone is ‘on brand’ and adheres to corporate editorial guidelines and brand style guide
Ensure best practices in grammar, messaging, writing, and style
Research as needed for each project
Work with SEO team to incorporate key search terms into content with focus on web traffic and engagement/performance