Sr. Digital Marketing Analyst

Sr. Digital Marketing Analyst

Requirements

• 5+ years of experience in a data analytical role
• 3+ years of experience managing paid digital marketing campaigns
• Performance marketing / direct response advertising experience required
• BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
• Ability to transform complex facts and figures into plain English that can be easily understood
• Keen attention to detail, financial responsibility, and strong organizational skills
• Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
• Excellent communication skills
• Strong working knowledge of Excel and capacity to work with technical systems and teams
• Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving

Responsibilities

• Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
• Formulate hypotheses that can be tested, measured, and reported on to a larger audience
• Support business initiatives by identifying key trends in big data that can drive growth for the business
• Validate data integrity in all analyses performed
• Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer acquisition on paid traffic channels) and demand (performance management of strategic retailers)
• Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
• Manage the quality of inbound and outbound traffic and optimize toward business targets daily
• Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
• Act as internal and external source expert for accounts & business unit(s) managed
• Produce and present executive reports that provide recommendations to drive high-level decision-making
• Lead projects and pitch ideas for products/processes that enhance operational effectiveness
• Develop project and product roadmaps that support the growth of business units owned
• Remain current on professional and industry developments directly impacting area of responsibility
• Play a key role in mentoring and guiding the professional development of junior-level analysts
• Participate in hiring process when applicable (define role, evaluate resumes, screen, hire)
• Develop training protocol and onboard new hires to be operationally effective within three months
• Supervise mentees’ daily activities against goals and provide them with frequent feedback for growth
• Demonstrate ability to maximize mentee performance and contribution to the team
• Manage and maintain strong relationships with media vendors

Preferred Qualifications

• BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred