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Deliverability Strategist
Company | Klaviyo |
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Location | Denver, CO, USA |
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Salary | $84000 – $126000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Junior, Mid Level |
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Requirements
- 2-3 years of work experience in an analytic, data-driven email deliverability role
- Experience in a customer-facing role, preferably at an ESP serving multiple medium to large senders
- Have customer-facing skills and presentation skills
- Be able to run reports on email deliverability, as well as analyze them and make recommendations based on that analysis
- Experience with third-party testing and analysis tools, like Seedlist tools, design tools, Postmaster Tools, etc.
- Working knowledge of common, email-related DNS record types and their functions
- Familiarity with bounce handling and categorization
- Have great knowledge and standing within the email deliverability community, including industry groups like M3AAWG
- An understanding of the foundations of email, including FBL, DNS, SPF, DMARC, BIMI, and other core infrastructure
- Knowledge of email regulations e.g. CAN-SPAM, GDPR, and other local variations
- Have some flexibility to travel occasionally to meetings, and to participate in person at email industry events
Responsibilities
- Provide consultative email deliverability strategies to our customers as needed
- Conduct in-depth investigations, reviews, and audits into email sending practices
- Assist customers with blocklists, spam traps, and issues with mailbox providers
- Monitor delivery metrics and create strategic plans to improve their outcomes
- Provide in-depth analysis of performance quality measurements, to ensure customer programs are continuously improving and adhering to best practices
- Provide feedback to assist in improving tools and services offered by the deliverability team
- Work with Klaviyo teams and new customers so that they understand the value and need for ongoing deliverability expertise
- Work closely with stakeholders to drive best practices in email design, personalization, campaign segmentation, and responsive messaging
- Take an active role in thought leadership through writing blogs, articles, and white papers
- Represent Klaviyo in the deliverability community by participating in conferences, forums and mail lists
Preferred Qualifications
- Experience with SMS/MMS technologies is a plus
- Technical Writing/Blogging and Training Experience
- Has experience working with software / web development is a bonus
- Bachelor’s degree in an IT-related field or comparable industry experience preferred