Marketing Activation Manager – Wound Care
| Company | Essity |
|---|---|
| Location | Philadelphia, PA, USA, Charlotte, NC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelors degree in related field
- 3+ years experience in Market Activation preferably in a healthcare setting
- Familiar with KOL Engagement, Case Studies, and collaborating with a field Clinical Team
- Clinical Experience a plus
- Experience with managing external agency partners
- Experienced in BTB and BTC
- Skilled in creating and executing media plans
- Proficient in leveraging DME and CRM for digital activities
Responsibilities
- Execute marketing plans according to briefs from BMs
- Create, execute, and follow up on media plans
- Ensure sufficiency and accuracy of A&P allocation
- Drive constructive dialogue with BMs regarding A&P allocation
- Provide channel and customer insights to local BMs
- Partner with sales for synchronized marketing and sales activities at POS
- Drive a full digital funnel approach to improve sales and marketing productivity
- Support customer education in line with global guidance
- Manage marketing operations and sales support activities
- Ensure personal development of team members (where applicable)
Preferred Qualifications
- The ideal candidate should/could live in Charlotte, NC (preferred) or Philadelphia, PA