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Senior Product Marketing Manager – Segments – Mid Market+
| Company | Klaviyo |
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| Location | Boston, MA, USA |
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| Salary | $120000 – $180000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of product marketing experience, including experience marketing B2B SaaS products, with a passion for serving customers and creating clear messaging and product positioning
- Experience working closely with large sales organizations, supporting complex sales cycles with buyers that have multiple decision makers
- Data-driven strategic thinker, who thrives at turning quantitative insights into compelling messaging, and can build a plan while operating with urgency in a fast-paced environment
- Strong executive presence with excellent communication skills, who can communicate complex technical details to a non-technical audience
- Proven success influencing peers and leaders, across sales, marketing, product, and regional markets
- Team player, able to collaborate with technical, creative, and business experts at all levels of the organization (including across remote locations)
- Self-starter willing to work in ambiguity, who can shape and define a problem space, navigate competing priorities and multiple projects, while meeting deadlines
Responsibilities
- Develop compelling messaging and positioning frameworks, tailored to the needs of our Midmarket and Enterprise segment, that clearly differentiate Klaviyo from competitors
- Be an expert on the segment for the Klaviyo organization, including: Building a deep understanding of the customer’s needs and pain points, key personas, and the makeup of the buying committee; Tracking market and competitive trends; Defining our ideal customer profile and developing TAM/SAM
- Translate positioning and messaging frameworks into thoughtful go-to-market plans across sales-led and self-service buying motions, including: Identifying key growth levers needed to meet targets; Defining prioritized target audiences and value propositions; Developing sales plays and cross-channel marketing programs that scale, in partnership with sales and marketing leadership
- Equip our enablement and sales teams with the resources needed to effectively sell, and drive awareness across the field — including sales collateral, customer stories, discovery questions and objection handling
- Partner closely with sales, operations, and marketing on a daily basis to analyze feedback and results, identify opportunities for growth, and support sales and marketing with fast updates to enablement and materials
Preferred Qualifications
No preferred qualifications provided.
