Content Marketing Manager
| Company | OCLC |
|---|---|
| Location | Dublin, OH, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
- Proven experience in creative concept development, copywriting, and content strategy.
- Strong storytelling skills with the ability to craft compelling narratives that engage diverse audiences.
- 5+ years of experience in content marketing, communications, or a related field.
- Ability to translate complex technical or scholarly information into engaging, reader-friendly content.
- Exceptional written and verbal communication skills.
- Ability to collaborate across teams while maintaining a proactive, independent approach to work.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Familiarity with content management systems, SEO principles, and analytics tools.
Responsibilities
- Conceptualize and create high-impact content that supports OCLC’s brand, products, and services.
- Develop and refine copy for various channels, including print collateral, web pages, presentations, social media, blogs, and campaign assets.
- Translate complex product details and technical insights into compelling, audience-friendly narratives.
- Maintain consistency in voice, tone, and messaging across all content touchpoints.
- Identify opportunities to repurpose high-performing content across multiple channels.
- Collaborate with internal stakeholders to align content with business objectives and marketing goals.
- Act as a strategic partner to product marketing, contributing to positioning, messaging, and go-to-market strategies.
- Develop creative briefs and strategy documents that guide content initiatives.
- Ensure all content meets brand standards, editorial guidelines, and marketing objectives.
- Partner with design teams to develop on-brand templates and assets.
- Edit content for clarity, grammar, voice, and engagement.
- Support OCLC’s social media presence by crafting and curating engaging content.
- Monitor brand mentions and industry conversations to inform content strategy.
- Respond to inquiries and manage engagement across social platforms.
Preferred Qualifications
- Background in journalism, creative writing, or marketing strategy.
- Experience working in an in-house or creative agency environment.
- Experience in B2B and/or B2C content marketing.
- Knowledge of academic, library, or research-oriented industries.
- Familiarity with social media management and digital marketing tools.