Growth Marketing Analytics Lead
| Company | Calm |
|---|---|
| Location | San Francisco, CA, USA, Los Angeles, CA, USA, New York, NY, USA, Minneapolis, MN, USA |
| Salary | $140400 – $214500 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- Strong communicator, both written and verbal
- Extremely strong attention to detail
- Strong quantitative skills
- Proficiency in BI software including but not limited to Excel, Tableau and Mode
- Proficiency in SQL, familiarity with JavaScript, Python
- Project management, ability to juggle multiple aspects of a project at once
- Proactive. Will follow up when things don’t get resolved
- Enthusiasm and passion for quality
Responsibilities
- Working strategically with media buyers to understand channel-level data, and identify growth/optimization opportunities, key trends and actionable insights by channel
- Proactively driving performance by helping UA media buyers improve their campaigns based on trends and performance data
- Monitoring and safeguarding UA events and key performance metrics. This includes managing the UA data pipeline alongside DS/DE, maintaining UA data models, and catching/identifying UA data bugs
- Owning team comms+analytics needed to help solve or escalate to appropriate cross-functional partners (DS, DE, Product etc)
- Owning Marketing Measurement Strategy, including managing attribution logic models (SKAdnetwork, Offline lift models, view through etc) and identifying new opportunities that are not currently available within the current reporting and measurement process
- Owning UA/legal cross functional process for pushing event/data privacy related technical changes
Preferred Qualifications
- Experience working on subscription or health and wellness products
- Experience managing data security and/or health data privacy
- Experience working with Segment and Amplitude