Senior Manager - Content Strategy

Senior Manager – Content Strategy

12+ years of experience in B2B content marketing, preferably in enterprise SaaS or martech environments
5 + years successfully leading strong, effective teams
Proven track record developing successful content strategies that drive measurable business results
Experience managing and mentoring content teams and external agencies
Strong portfolio demonstrating excellent writing, editing, and storytelling skills

Develop and execute a comprehensive content marketing strategy aligned with business objectives, audience needs, and industry trends
Lead and mentor a team of content producers/writers while managing relationships with creative agencies
Collaborate with cross-functional teams including design, product marketing, growth marketing, and sales to ensure content alignment
Establish content governance frameworks, style guides, and best practices to maintain brand consistency
Oversee the production of diverse content types including white papers, case studies, blog posts, videos, podcasts, and webinars
Create scalable content frameworks that allow for efficient repurposing across multiple channels and formats
Ensure all content is on-brand, technically accurate, and optimized for engagement and conversion
Implement editorial calendars and workflows to manage content production effectively
Establish KPIs and measurement frameworks to evaluate content effectiveness
Analyze content performance metrics and provide actionable insights to improve strategy
Conduct regular content audits to identify gaps and opportunities
Test and iterate on content approaches based on data-driven insights

Experience with account-based marketing (ABM) content strategies
Working knowledge of marketing automation platforms, design tools and content personalization techniques
Experience with interactive content and emerging formats
Familiarity with AI content creation tools and technologies
Experience creating technical content for developer audiences