Product Marketing Manager

4+ years of experience in marketing.
Familiarity with highly technical engineering products – from time series databases to advanced aircraft.
Proven track record of creating and implementing messaging that moved the needle on engagement, activation, conversion, and retention numbers.
Past work on websites, campaigns, and launches that demonstrates creativity, attention to detail, precision, and polish.
Versatile work product that demonstrates abilities with email, ad copy, sales enablement, account-based marketing, and more.
Rich and productive relationships with both sales and product teams in previous roles. A clear understanding of what allowed these connections to operate effectively.
Management of small teams, which could include contractors.
Fluency with marketing metrics, data tooling, and how to best report cross-functionally.
History of rapid and bold experimentation to set strategies that produce step changes.
Sharp written and verbal capabilities for communicating with both customers and executives.

Leverage insight from customer interviews and internal teams to craft messaging that increases engagement across marketing channels, conversion on the website, and wins in sales conversations.
Set the strategy for how the company and our products are talked about both internally and externally. Equip everyone with consistent, up-to-date information.
Continuously create and update content on the website, in emails, and for all other marketing and sales collateral to reflect the strongest story, and move customers through our funnel.
Partner closely with the product team to understand what features are coming down the pike, and how they should be positioned for optimal impact with existing customers and prospects.
Work in lockstep with sales to bulletproof arguments, handle objections, and ensure that the best material is available for closing deals — demos, webinars, case studies, etc.
Identify the best marketing levels to generate interest around product and feature launches, as well as company announcements.
Invest in content marketing where it’s likely to make the biggest difference for our audience and orchestrate its production.
Define success metrics for our marketing efforts that provide a signal on our performance and opportunities throughout the funnel. Regularly report findings and strategic decisions based on this data.

No preferred qualifications provided.