Product Marketing Lead - Stablecoin

Product Marketing Lead – Stablecoin

8+ years in Product Marketing, or in an equivalent role where you developed GTM strategy and drove execution of such strategy.
Experience working in blockchain, crypto/web3, or institutional DeFi. Direct experience / expertise in stablecoins preferred.
Outstanding structured thinking and creative problem solving skills.
Proven track record to work independently, prioritize proactively, communicate effectively and deliver value iteratively to day-to-day responsibilities.
Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging targeting a diverse audience.
Strong relationship building capabilities and the ability to work cross-functionally.

Be the subject matter expert in our prospective markets, customer / partner segments, and the competitive landscape, forming data driven viewpoints on growth strategies and tactics. This will involve work across multiple blockchains, including the XRP Ledger and Ethereum.
Develop segment-specific go-to-market strategies for Ripple’s stablecoins – including defining and sizing target markets, influencing product strategy through deep market insights, developing a solid GTM foundation including clear value proposition and messaging.
Working cross-functionally to own the strategy, coordination, and execution of new product features and partner launches.
Partner with our business development team to drive engagement and joint go to market opportunities with key infrastructure and utility ecosystem partners.
Partner with marketing, communications, and creative teams to bring the RLUSD story to life, activating the go to market strategy towards the right audience.
Partner with the Sales Enablement team to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.

No preferred qualifications provided.