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Director – Product Marketing
| Company | Fieldguide |
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| Location | San Francisco, CA, USA |
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| Salary | $180000 – $270000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 10+ years in B2B SaaS marketing
- 5+ years leading product marketing teams
- Experience driving successful SaaS product launches and category creation
- Strong track record of influencing senior leadership, Sales, and Product teams
- Deep understanding of buyer personas, market trends, and competitive dynamics
- Comfort using insights and analytics to inform strategy and measure success
- Ability to thrive in a high-growth, fast-paced environment, balancing strategic vision with hands-on execution
Responsibilities
- Define the product marketing vision, strategy, and roadmap, aligning with company-wide objectives
- Build and scale the product marketing function, establishing best practices, processes, and frameworks that drive repeatable success
- Lead the end-to-end GTM strategy for new product launches and feature releases, ensuring market impact and strong revenue contribution
- Drive category creation and leadership, ensuring Fieldguide is positioned as the go-to AI platform for audit and advisory
- Develop compelling positioning and messaging that differentiates Fieldguide and deeply resonates with our ICPs, from firm executives to practitioners
- Partner closely with Sales and CS leadership to define enablement programs that drive pipeline acceleration and expansion opportunities
- Support the creation of high-impact sales assets, narratives, and training materials that help our GTM teams win in the field
- Establish a customer intelligence engine, translating insights from clients, analysts, and competitive research into actionable strategies
- Develop a strong industry presence, acting as a spokesperson for Fieldguide through content, webinars, and analyst engagements
- Help guide the development of executive-level content, including thought leadership, whitepapers, and competitive intelligence
- Own the industry relations strategy, ensuring Fieldguide is well-positioned in industry reports, rankings, and events
- Hire, mentor, and grow a high-performing product marketing team (directly or via matrixed leadership)
- Act as a cross-functional leader, influencing teams across Fieldguide to ensure seamless alignment and execution of product marketing initiatives
- Partner with Demand Gen, Brand, and Comms to craft campaigns that fuel pipeline and market awareness
Preferred Qualifications
No preferred qualifications provided.
