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Senior Lifecycle Marketing Manager
| Company | Kikoff |
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| Location | San Francisco, CA, USA |
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| Salary | $190000 – $289000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of a proven track record of driving towards growth goals under set targets and timelines in a lifecycle or CRM role.
- Ability to set strategic lifecycle marketing plans and roadmaps and new lifecycle programs from scratch and iteratively finding where lifecycle can drive the most value.
- A fast moving, detail oriented and data-driven executor with an ownership mindset.
- Deep hands-on experience with Iterable, Braze, Customer.io or similar CRM tools.
- Robust experience working with customer data and user event data to marry together with well designed and targeted campaigns.
- Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
- Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
- Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.
- Understanding of hypothesis driven A/B, MVT and holdout testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
- Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation.
- SQL proficient to be able to pull your own data and cross-validate results.
- Able to mentor more junior team members. People management experience a plus.
Responsibilities
- Be one of the early members of lifecycle marketing team – we’re a small but growing team with massive scope and impact.
- Build out brand new lifecycle programs for untouched segments and use cases for our user base and growing number of new products and features; helping to define the strategic focus of the team.
- Increase retention of our products and drive higher customer lifetime value.
- Rigorously test and improve our lifecycle campaigns with rapid split testing.
- Improve the segmentation, cadence, timing and touch point mix of our comms.
- Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.
Preferred Qualifications
- Experience in a fintech business, or a D2C industry is a bonus.
