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Lead – Portfolio Marketing
| Company | Kraft Heinz |
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| Location | Chicago, IL, USA |
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| Salary | $137400 – $171700 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 8+ years of marketing experience, with a focus on portfolio marketing and team leadership
- Experienced in either single or multi-brand strategy & communications
- Proven track record of positively impacting topline sales growth, and ROI
- Leader in collaboration and influencing skills, with experience working with cross-functional teams, external agencies and varied stakeholders within a complex organizational matrix
- Strong strategic thinker with a bias to action and proactivity in problem-solving
- Strong communication and presentation skills, with the ability to articulate complex ideas and strategies to senior stakeholders
- Recognized as strong people leader who values team and individual development
Responsibilities
- Craft breakthrough and compelling marketing campaigns that increase brand situational salience, grow basket size, and deliver strong ROI using quantitative data and strategic clarity to inform creative strategy and tactical execution
- Develop strong creative platforms that allow for customized marketing campaigns with priority customers, aligning both customer and brand strategies enabling our Omni Shopper & Sales teams to leverage as a key tool to improve our customer relationships and deliver brand and category growth
- Partner with Brand Marketing teams, Insights, and agency partners to create compelling marketing communications and promotions that drive sales growth during key power windows
- Lead the development of a portfolio program that drives sales growth during the largest power window of the year, Summer Grilling
- Lead the development of a dual complexity Holiday portfolio program where we celebrate Thanksgiving and December holidays with both our sweet and savory brands
- Align with key stakeholders both horizontally and vertically with leadership across Brand teams, Omni Shopper Marketing and Portfolio Marketing on campaign strategy and development
- Collaborate with Insights and Finance teams to inform consumer & customer strategy and ensure accurate financial forecasting
- Provide strategic guidance, creative direction and feedback to both internal and external agency partners on a regular basis
- Partner with and manage expectations with Account Directors at external agency partners to deliver the scope of the program against key milestones
Preferred Qualifications
No preferred qualifications provided.
