Senior Product Marketing Specialist – Ngs

Senior Product Marketing Specialist – Ngs

Requirements

• Bachelor’s or Master’s degree in a life sciences field (e.g., Molecular Biology, Biotechnology, Biochemistry)
• 5–8 years of experience in product marketing or a related role in NGS sequencing
• Demonstrated experience leading successful GTM strategies and content creation for technical products
• Excellent writing and storytelling skills for technical and scientific audiences
• Strong analytical skills with ability to interpret customer, market, and product data
• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
• Comfortable working cross-functionally with Product, Sales, and R&D in a fast-paced environment

Responsibilities

• Lead the development of core product messaging, positioning, and value propositions for target customer segments
• Drive go-to-market strategy for new product launches, including launch plans, internal alignment, and execution oversight
• Create educational and thought leadership content, including white papers, academic-style articles, use cases, and customer testimonials that showcase real-world application and impact
• Develop and maintain sales enablement resources such as playbooks, training decks, competitive battlecards, and objection handling guides
• Partner with demand generation and digital marketing to align campaigns with product strategy and ensure consistency across channels
• Own customer persona development and market segmentation strategy
• Analyze customer feedback and product usage to refine messaging, uncover unmet needs, and support product roadmap alignment
• Conduct competitive and market intelligence, identifying trends, threats, and opportunities
• Present strategies and results to stakeholders including Sales, Product, and Executive leadership

Preferred Qualifications

No preferred qualifications provided.