Media Outreach Specialist

3+ years of experience in digital public relations or outreach.
Experience working with Research and/or Editorial teams to create newsworthy content.
Experience pitching to local media.
Proficient with Media Monitoring software, such as Cision, Meltwater, Muckrack, or something similar.
Experience and strong ability to work cross-functionally across teams within an organization.
Strong understanding of how outreach supports SEO success.
Strong organizational skills and attention to detail
Strong communication, both written and verbal, and ability to lead meetings.

Take ownership of the local media outreach strategy, resulting in increased domain authority and traffic to GOBankingRates.com.
Lead weekly competitor monitoring and use insights to establish a larger share of voice on key personal finance topics.
Lead our media monitoring efforts with data tracking software such as Cision, Google Analytics, and Tableau.
Contributing to the quality of our original research and survey program by collaborating across multiple teams, including Editorial, Research, Product, and Design.
Partner with the SEO team to build backlink strategies that achieve our goals for domain authority and topical authority across key financial categories.
Help secure backlinks from non-media external key partners, such as banks and other financial institutions.
Prepare regular reports on backlink health and earned traffic.
Respond to media inquiries, coordinate interviews, and provide support with press releases when necessary.

Established relationships with local media.
Proven track record (1+ yr) of leveraging original research to achieve results.
Experience working with an editorial team at a digital media brand, digital media agency, or in a newsroom.
Background or passion for personal finance.