Consultant – Events Marketing

Consultant – Events Marketing

Requirements

• Bachelor’s degree or equivalent experience in event management or a related field.
• Five to ten years’ experience in B2B and internal event management.
• Strong organizational and project management skills with the ability to successfully manage multiple projects simultaneously.
• Strong negotiation and collaboration skills.
• Ability to communicate at all levels of the organization.
• Excellent interpersonal and communication skills (verbal and written).
• Proven experience leading cross functional teams and managing agencies/vendors.
• Understanding of event technical production and logistics.
• Ability to react quickly and remain calm in high-pressure situations.
• Ability to work in a fast-paced environment, problem solve, manage multiple projects/events at one time, and consistently meet deadlines.
• Ability to work independently while remaining a team player; willingness to accept and provide direction.
• Comfortable with the ambiguity that can accompany a position in a dynamic organization.
• Ability to travel up to 25-35% of the time, including over weekends and/or holidays.

Responsibilities

• Oversee all event planning and logistics for TU Canada’s most strategic and significant events, including the annual customer summit, customer advisory boards, annual internal sales kick-off, and quarterly internal town halls.
• Build and lead strategic event plans, managing end-to-end event execution, including venue sourcing, contracting, event logistics (F&B, hotels, venues, transportation, branding), event production (staging, A/V), event attendee communications, etc.
• Lead stakeholder meetings, manage project plans, and develop and execute event plans.
• Act as a strategic advisor to internal stakeholders by recommending improvements to previous events, implementing industry best practices, suggesting innovative ideas and cost efficiencies.
• Manage cross-functional stakeholders, setting clear expectations, and driving for alignment on event strategy and delivery.
• Plan, forecast, and manage against defined event budgets, process all payments, and partner with finance and accounting on budget reporting and reconciliation.
• Manage vendor and partner relationships.
• Manage event technologies, such as registration, mobile apps and other event platforms or technologies.
• Manage post-event follow-up and evaluation to assess effectiveness and ROI.
• Understand and adhere to TU policies and requirements (e.g. brand, procurement, etc.).

Preferred Qualifications

• Experience using Salesforce and Eloqua or other marketing automation platform preferred.