Director – Commercialization

Director – Commercialization

Requirements

• Bachelor’s degree
• 10+ years of CPG experience
• 5+ years of experience in Customer Marketing (Brand Commercialization/Customer Commercialization), Brand Marketing, or related “go-to-market” commercial responsibility
• Experience commercializing multiple brands, customer/sales development, project management; ideally, combined experience across total path from strategy to sell-in
• Experience managing a team of people
• Previous experience with Joint Business Planning process
• Demonstrated financial acumen
• Demonstrated ability to work with cross-functional partners to drive business results
• Demonstrated understanding of customer strategies and retail environment
• Customer/sales facing experience
• Proficiency in Microsoft Office

Responsibilities

• Create and deploy National and Channel GTM activities
• Translate and integrate category growth initiatives and brand strategies into national go to market plan
• Set channel level AOP *(Annual Operating Plan)*
• Identify, manage, and resolve channel conflicts
• Filter and set priorities for sales organization through category lens
• Own and develop stories around key business driver (e.g., pricing, innovation, assortment)
• Act as internal voice for the customer
• Be able to speak to customer and channel opportunities (know what is possible)
• Represent customer and channel strategies at stage-gate and consensus forecast meetings
• Support customer initiative sell-in
• Create all national new item sales material (includes innovation preview)
• Sets distribution/NIF assumptions and intro activation levers
• Internal leader of Joint Business Planning (JBP) (CC owns externally)
• Lead and develop BC/CC team
• Identify growth opportunities for team members
• Provide feedback and direction
• Translates national brand strategies, marketing plans, and insights into sales strategies by key customers and channels
• Provide support for new item launches and associated GTMS and SKU optimizations
• Participate and provide key inputs into the development of Long Range and Annual Operating Plans (quota, trade, situation assessments) from a Category, Customer, Channel, & Competitive lens
• Contribute to the creation of channel specific sales initiatives to achieve sales priorities and objectives: distribution, pricing, shelving, merchandising, and new items launches
• Key stakeholder in developing national sales presentations and National New item Webcasts, along with corresponding sales tool kits using category and shopper insights
• Provide recommendations on increasing efficiency and effectiveness of specific trade promotions/other sales activities and other ROI improvement opportunities
• Assist in the development of trade promotion strategies, merchandising plans, and major trade initiatives
• Help provide regular updates to Field Sales of key marketing elements and initiatives
• Provide timely reporting to Business unit on key initiates such new item distribution targets, trade strategy changes, and customer strategies

Preferred Qualifications

• Master of Business Administration
• Prior experience and demonstrated understanding of an accrual-based trade system
• Pricing strategy experience across multiple brands
• Prior experience in other commercial areas including Sales, Marketing, Category Leadership, etc.
• Experience in Spotfire, Tableau, CAS or similar platforms