Growth Manager – Sports
| Company | Crypto.com |
|---|---|
| Location | United States |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 4–6 years of experience in performance marketing for the sports trading industry, with a minimum of 1 year specifically in sports trading, sports contracts, prediction markets, or U.S. derivatives products.
- Proven track record managing acquisition campaigns with seven-figure budgets across multiple states.
- Expertise in paid channels such as Google Ads, Meta, programmatic DSPs, and other ad platforms.
- Strong understanding of attribution modeling, A/B testing, and customer lifecycle in the sports trading space.
- Robust analytical skills with a performance-oriented mindset.
- Experience collaborating with creative, compliance, and data teams.
- Deep knowledge of U.S. sports culture, major leagues (NFL, NBA, MLB, NCAA), and seasonal trends.
Responsibilities
- Develop, launch, and optimize paid campaigns across Google (Search & Display), Meta, programmatic platforms, YouTube, and emerging sports enthusiast platforms.
- Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within CPA targets.
- Customize creative and messaging in accordance with regional regulations, sports calendars, and user intent.
- Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency.
- Integrate internal and third-party data sources to refine audience targeting and boost campaign performance.
- Monitor campaign performance utilizing tools such as Google Analytics, Adjust, and platform-specific dashboards.
- Produce comprehensive reports on KPIs including CAC, ROAS, CTR, conversion rate, and LTV.
- Provide actionable insights to cross-functional teams, including creative, product, and compliance departments.
- Ensure all marketing activities are compliant with state-level regulations and partner requirements.
- Stay informed about legal landscapes, industry trends, and competitor activities within sports trading and derivatives markets.
Preferred Qualifications
- Experience with mobile app acquisition and app store optimization (ASO).
- Familiarity with sports trading CRM, email marketing, or retention/lifecycle strategies.
- Experience utilizing geofencing or location-based targeting.
- Passion for sports trading, prediction markets, and derivatives, with a personal interest in the sports betting industry.