Media Operations Specialist

Media Operations Specialist

Requirements

• 2+ years’ experience in a yield optimization, inventory management, sales operations, or product management role.
• In-depth knowledge of digital advertising
• Proven business sense and problem-solving, critical thinking, project management, and analytical skills
• Ability to answer client questions and prepare recommendations that proactively address any concerns
• Ability to initiate and drive projects to completion with minimal guidance
• Comfortable dealing with changing environments and making decisions for the team
• Able to work independently as well as collaboratively within a team environment, handling multiple projects, and meeting tight deadlines under pressure
• Strong proficiency in Excel.

Responsibilities

• Drive Performance & Profitability by optimizing for both performance and profitability.
• Optimize and Scale Ad Campaigns by identifying high-potential inventory sources and scaling successful placements.
• Strengthen Publisher Engagement & Collaboration by developing initiatives aimed at deepening relationships with publishers.
• Achieve monthly goals for Gross Profit Margin (GPM), quality, and scale across the Personal Finance, Credit Card and Credit verticals.
• Track publishers’ inventory and ensure optimal fill rates.
• Assist Account Managers in evaluating new inventory sources, optimizing existing placements, and supporting the development of strong publisher relationships.
• Monitor and optimize performance based on budget fulfillment, advertiser quality, and GBR GPM.
• Collaborate with Product teams to develop new templates and features that enhance publisher revenue and advertiser quality.
• Work with Yield, Account Strategy, Media, and Ad Operations teams on campaign changes (pricing, budget updates, compliance, etc.).
• Support media ops billing processes.
• Manage ticketing through Salesforce and JIRA (e.g., rate updates, campaign pauses, budget updates, traffic adjustments).
• Coordinate with Product and Media teams on testing to improve CTU and advertiser performance across network sites.
• Assist in driving growth, improving reporting, and developing media plans.
• Proactively report tactical roadblocks, issues, successes, and wins weekly.
• Support the development of process improvements and maintain team documentation in Confluence.
• Achieve high performance in daily duties and independently manage a portfolio of media sources.
• Proactively collaborate with Media Account Managers and Buyers to address obstacles and drive business growth.
• Consistently meet monthly yield plan goals and contribute to quarterly revenue/profit objectives.

Preferred Qualifications

• Ability to make logical decisions and follow a systematic order of operations amid multiple, simultaneous variables
• Capability to track, analyze, and integrate large volumes of data to inform campaign adjustments.
• A proactive mindset with a focus on continuous improvement and finding opportunities to optimize performance and profitability
• Strong collaboration skills to work effectively with cross-functional teams, including Product, Adops, and Account Managers