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Marketing Specialist – Fos
| Company | CannonDesign |
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| Location | Buffalo, NY, USA |
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| Salary | $54720 – $68400 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level |
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Requirements
- Bachelor’s degree in business, marketing, communications or a related field required.
- A minimum of 3 years of related work experience required.
- Related experience working in a marketing or communications role for a professional services firm required.
- Must be proactive, self-driven, organized, detail-oriented and have an enthusiasm for innovation.
- Strong time and project management skills are essential, along with the ability to work in a deadline-driven environment.
- Solid skills in strategic thinking, writing and design—with the potential and/or interest to further develop/excel in at least one of these areas.
- Strong proficiency with InDesign, Word, Excel and PowerPoint.
Responsibilities
- Lead the development of proposal materials including coordination and production of deliverables across all stages of the process.
- Collaborate with Marketing teammates and leadership of FOS develop pursuit strategies—starting with client engagement, leading to proposal then interview—to secure the win.
- Create and update resumes, portfolio pages, presentations and related marketing materials using our design templates as inspiration and working within our brand standards.
- Participate in the development of collateral that supports our markets, offices, and services.
- Provide marketing research for overall market/office strategy, as well as for individual clients and pursuits.
- Lead local/regional marketing activities, such as sponsorships, award submissions, events and photography, that align with our PR/Communications objectives and increase our brand visibility.
- Develop strong, in-depth knowledge of the firm’s portfolio, personnel, and offerings.
- Develop subject matter expertise (across markets, typologies, services, technology or other) that adds value to our marketing initiatives and pursuit activities.
- Maintain and update Salesforce for clients and pursuits.
- Properly and accurately maintain a proposal filing system.
- Self-review all work for accuracy and quality of content.
- Provide peer review and oversight for accuracy and quality of content.
- Internalizes marketing best practices.
Preferred Qualifications
- Related experience working in the Architecture, Engineering, and/or Construction industry preferred.
- Familiarity with Deltek CRM Vision, Salesforce and Miro is a plus.
