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Business Development Representative – Shopper Experience
| Company | SPINS |
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| Location | Chicago, IL, USA |
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| Salary | $60000 – $75000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Junior |
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Requirements
- 1–2 years of experience in a sales, business development, or lead generation role (ideally within Ad Tech, Mar Tech, CPG, retail media, or agency landscape)
- Strong communication and interpersonal skills – you know how to get people’s attention and build rapport quickly
- Growth mindset and willing to experiment with new ideas and approaches to garner interest
- Comfortable engaging both brand-side marketers and agency partners, with a solid understanding of how they operate
- Proficiency with CRM tools (e.g., Salesforce), outreach platforms (e.g., Outreach, Salesloft), and lead generation tools (e.g., LinkedIn Sales Navigator)
- Self-starter mentality with a curiosity for the evolving digital marketing and retail media space
- Goal-oriented with the ability to manage time effectively and work both independently and collaboratively
Responsibilities
- Prospect and identify new business opportunities within CPG brand marketing teams and marketing/media agencies that support shopper marketing and retail media
- Execute multi-channel outbound campaigns including cold calling, emailing, LinkedIn outreach, and social selling to generate qualified meetings for the Shopper Experience sales team
- Conduct initial discovery calls to understand potential client needs and determine fit based on defined qualification criteria
- Stay up to date on shopper marketing trends, retail media innovation, and key players in the CPG space to inform outreach strategy
- Log activities, track lead progress, and maintain accurate records in Salesforce (or other CRM systems)
- Partner with the Shopper Experience sales team to coordinate handoffs, support follow-ups, and continuously improve lead qualification criteria
- Share insights from prospect conversations with marketing and product teams to inform messaging, campaigns, and product development
- Attend trade shows and conferences to network, generate leads, and cultivate interest in SPINS’ shopper media offerings
Preferred Qualifications
No preferred qualifications provided.
