Marketing Lead – Khan Academy Kids

Marketing Lead – Khan Academy Kids

Requirements

• 7+ years of experience in acquisition marketing, with experience in education technology and mobile apps
• Strong understanding of school district sales cycles and decision-making processes
• Proven experience driving user acquisition across both B2B (school & district leaders) and B2C (teachers, families) audiences
• Strong analytical mindset—experience defining and tracking acquisition KPIs, optimizing CAC, and running A/B tests
• Collaborative approach with experience working cross-functionally with sales, product, design, and content teams
• Ability to balance strategic thinking with hands-on execution—you are equally comfortable defining a long-term growth plan and rolling up your sleeves to execute it
• Passion for education and Khan Academy’s mission to provide free learning resources for all children

Responsibilities

• Develop strategies to increase awareness among district administrators
• Create targeted content, email, and paid media strategies to engage decision makers
• Support sales team by creating marketing campaigns that drive paid partnerships
• Develop and test hypotheses about the right channels and strategies to reach educators in the U.S. at scale
• Publish high-quality, engaging and relevant content that addresses teachers’ needs
• Optimize teacher-facing messaging to ensure strong retention and advocacy, positioning teacher adoption as a pathway to district sales
• Lead app store optimization (ASO) efforts to maximize discoverability and downloads in the App Store and Google Play
• Develop and execute paid media and organic acquisition strategies to grow our user base of parents and children
• Leverage SEO, content marketing, and social media to expand our reach among parents of young children

Preferred Qualifications

No preferred qualifications provided.