VP of Social Media

8-10 years of experience in communications, marketing, digital media, or related field or equivalent experience
Visionary leadership and ability to connect social execution to business goals
Strong executive presence with outstanding communication skills
Highly collaborative and politically savvy; able to navigate a matrixed organization
Deep understanding of content strategy, short-form video, virality, and cultural trends
Data-informed decision-maker who embraces analytics, insights, and optimization
Ability to mentor, inspire, and retain high-performing talent
Crisis and reputation management experience on social platforms
Strategic thinker with the ability to execute in fast-paced, high-growth environments
Fluent in brand storytelling and creative development
Proficient in managing integrations via APIs, webhooks, and tag managers
Analytical mindset with experience working with reporting tools (e.g., Looker, Tableau, or Power BI)

Develop and optimize a comprehensive, data-driven social media strategy—set clear KPIs, monitor performance dashboards, and pivot tactics to maximize ROI
Provide ongoing coaching and support to podcast hosts and show teams on platform best practices, content ideation, and personal branding
Manage daily social publishing workflow—schedule posts, moderate communities, and drive active audience engagement
Drive audience growth through organic community-building initiatives and targeted paid campaigns
Oversee creative production—coordinate with video, design, and editorial teams to deliver platform-tailored videos, graphics, and audio clips
Lead ideation sessions for breakthrough social-first campaigns that leverage emerging features and trends
Analyze performance metrics and social listening insights—synthesize findings into actionable recommendations for stakeholders
Collaborate cross-functionally with marketing, content, ad sales, and external platform partners (e.g., Meta, YouTube, TikTok, X) on integrated promotions
Recruit, mentor, and manage a high-performing social media team—define roles, set objectives, and foster a creative, results-driven culture
Establish and maintain scalable workflows and content calendars to ensure consistency and quality across all channels
Support product launches, live events, and ad hoc brand initiatives, plus other duties as assigned by leadership