Sr. Category Insights Manager

Sr. Category Insights Manager

Requirements

• Bachelor’s degree in business administration or a relevant field
• 6+ years of experience in market research, data analysis, and insights generation with CPG company
• Proficiency in data analysis tools and software such as Microsoft Office Suite
• Strong analytical skills and working knowledge of syndicated data (Circana or Nielsen)
• Expertise in analyzing and leveraging panel data to drive insights and inform strategy
• A collaborative, engaging, and goal-oriented work style that fosters creativity while maintaining high standards and levels of accountability
• Ability to work across and relate to all levels of an organization internally to enhance the overall success of the company strategy and providing thought leadership.

Responsibilities

• Leads the collection of market data, including consumer trends, competitive intelligence, and industry insights.
• Conducts in-depth market research and analysis to identify category trends, opportunities, and threats.
• Monitors competitor activities, pricing strategies, and market positioning.
• Assesses the size and growth potential of the category and subcategories.
• Analyzes consumer behavior, preferences, and demographics within the category.
• Utilizes consumer surveys, focus groups, and other research methods to gather insights.
• Creates reports, dashboards, and presentations for key stakeholders.
• Clearly communicates findings, trends, and recommendations in a compelling manner.
• Identifies gaps and opportunities in the category portfolio.
• Recommends product launches, discontinuations, or improvements based on insights.
• Collaborates with marketing and sales teams to develop effective merchandising and promotional strategies.
• Analyzes the impact of promotions and merchandising efforts on category performance.

Preferred Qualifications

No preferred qualifications provided.