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Senior Manager – SEO
| Company | Velocity Global |
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| Location | Palo Alto, CA, USA |
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| Salary | $132000 – $179000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Expert or higher |
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Requirements
- 9+ years of experience in SEO, with a proven track record of driving organic growth.
- Deep understanding of buyer intent and content mapping for HR decision-makers.
- Expertise in technical SEO, keyword strategy, and content optimization.
- Proficiency in tools like Google Search Console, Screaming Frog, and Tableau for performance analysis.
- Strong analytical mindset to interpret data and apply actionable insights.
- A proactive approach to testing and iterating on SEO initiatives.
- Excellent communication and collaboration skills to align SEO with organizational goals.
Responsibilities
- Execute on our SEO strategy, re-evaluate and iterate to address: Content optimization for informational search terms used by target audience, such as industry trends, workforce strategies, and compliance updates.
- Content creation of e.g. detailed comparison pages, guides, and resources.
- Content enhancement e.g. for transactional pages, including demo request forms, pricing pages, and solution-specific landing pages.
- Conduct ongoing comprehensive keyword research to identify high-intent terms relevant to target audience.
- Edit all content for SEO optimizations that align by keyword focus, by journey, and by persona to achieve desired results.
- Perform site audits to address technical SEO issues (e.g., page speed, schema markup, crawl errors) that may impact rankings and user experience.
- Collaborate with content teams to produce engaging, search-optimized assets that address the target audience’s needs.
- Build testing frameworks to experiment with metadata, on-page content, internal linking structures, and calls to action to maximize engagement.
- Implement backlink strategies to boost domain authority and build credibility among target audiences.
- Use advanced analytics tools (Google Analytics, SEMrush, Ahrefs) to track KPIs, measure ROI, and refine SEO strategies.
- Stay updated and act-on search engine algorithm updates and evolving trends in HR-related searches including generative search.
- Test and adopt innovative approaches, such as voice search optimization, AI-driven tools, and interactive content, to capture HR leaders’ attention.
Preferred Qualifications
- Experience with HR-related industries or audiences (preferred but not mandatory).
