ABM Digital Specialist

Bachelor’s degree required
3+ years of digital marketing experience, paid media, demand generation, or ABM
Expertise with key media platforms including LinkedIn, Facebook, and Programmatic Display
Data-driven focus and ability to review data to retrieve valuable insights
A proactive self-starter, demonstrating strong project management, prioritization, and organizational skills
Excellent organizational skills, attention to detail, and a strong sense of urgency and follow-through
Excellent written and verbal communication skills
Ability to juggle and prioritize multiple projects at once in a fast-paced and results oriented environment
Desire and ability to be a team player who appreciates a unique, entrepreneurial, and collaborative environment
Resourceful self-starter who is comfortable with ambiguity and adaptive to change

Execute day-to-day optimizations including: trafficking ads, A/B testing, and content development
Analyze campaign performance by building reporting views and recommending improvements
Collaborate cross-functionally with Creative and Marketing teams to develop creative copy to scale and optimize our ads
Assist in building plans and documentation for ABM strategies for customer expansion and growth
Develop and manage a database of named accounts and contacts to ensure campaigns are targeted to the correct individuals
Assist in communication with key partners and vendors to manage content syndication channels through ABM campaigns
Develop placements and testing across landing pages to improve engagement and conversions
Deliver daily, weekly, and monthly reporting as requested
Support the vision and values of the company through role modeling and encouraging desired behaviors
Participate in various company initiatives and projects as requested